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My research focusses on understanding the work of design professionals (practice) and developing effective design education experiences (pedagogy). I hold a PhD in User Experience Design Pedagogy from Loughborough University and I have published my research in leading journals.

I have over 10 years experience of designing courses for in-person, hybrid, and online learning at leading art and design institutions in the United Kingdom including University of Southampton, Kingston University, and Falmouth University. My current teaching areas are:

  • User-Centred Design
  • UX Research and Design
  • Lean Startup
  • Creative problem solving
  • Design research and Qualitative research
  • Communication Design
  • Brand Strategy and Design

• Peer Reviewer for The Design Journal
• Fellow of the Higher Education Academy


Get in-touch

My e-mail address is: james [at] jamesbranch [dot] co [dot] uk
I can also be found via: